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Cloud Softphone License principles
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One License per Application (Cloud ID)
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The core principle of our licensing model is that **each Cloud ID has its own license**.
A **Cloud ID** represents one application in our platform — typically **one branded app available in the app stores**.
Each Cloud ID (application) includes:

- Its own license
- A one-off setup fee
- A monthly platform fee
- A per-user price

This applies to all bundle types:

- White Label
- Full Feature
- Enterprise

In other words, **every branded application is licensed independently**.

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Multi-Tenant Licensing (for White Label Apps)
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For customers who want to **resell or provide branded apps to their own clients**, we offer a **Multi-Tenant licensing model**.
This model allows you to **create and manage multiple customer applications from a single main application**.

How it works
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You start with a **White Label application** (your main branded app).
From this application, you can **provision additional applications for your customers**.

- These customer apps can use lower-tier bundles, such as Full Feature.

This creates a **multi-tenant environment** where you can manage **multiple branded deployments under your main account**.

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Why Multi-Tenancy Is Useful
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Multi-tenancy is commonly used by:

- Resellers
- Service providers
- UC / telecom providers
- Platforms serving multiple organizations

It allows you to:

- Provide **custom branding for each customer**
- Manage **multiple deployments from one main portal**
- Offer customers their own branded application experience

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Cost Advantages
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Lower-tier bundles used in multi-tenant deployments are significantly more affordable:

- lower **one-off cost**
- lower **monthly fee**
- Different **per-user pricing**

This makes it economically viable to **deploy branded apps for multiple customers**.

Additional Licensing Principle
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Multiple White Labels Without Multi-Tenancy
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Another important aspect of our licensing model is that **you do not need a higher-tier bundle or multi-tenant setup to operate multiple branded applications**.
Clients can simply **license multiple White Label applications under the same reseller account**.
Each application will still have its **own Cloud ID and license**, but they can all be **managed from the same account**.

Volume-Based Pricing for White Label Apps
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For customers operating **multiple White Label applications**, we apply a **volume-based pricing model**.

The principle is simple.

The **more White Label applications you operate** 

- The **lower the price per application becomes**

These volume tiers can provide **discounts of up to 50% compared to public pricing**.

This model is particularly useful for:

- Resellers
- Service providers
- Telecom operators
- Platforms serving multiple brands or organizations

It allows you to **scale your portfolio of branded apps while reducing the cost per deployment**.

How This Differs from Multi-Tenancy
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It is important to distinguish between the two models.

Multi-Tenancy
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- One **main White Label application**
- Used to **provision additional customer apps**
- Often used by **resellers serving many customers**


Multiple White Labels with Volume Pricing
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Multiple **independent White Label applications**

- Each with its **own Cloud ID and license**
- Discounted based on number of apps

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In Summary
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- Every **application (Cloud ID)** has its **own license**

**White Label apps** can provision additional **customer apps**

- You can also run multiple **White Label apps under one account**
- Volume discounts
- **Multi-tenancy is optional**, mainly used for reseller-style deployments

.. figure:: license.png